中国进出口商品交易会，又称广交会，是中国对外贸易的重要渠道和对外开放的重要窗口，在推动中国外贸发展、促进中外经贸交流合作中发挥了十分重要的作用，被誉为“中国第一展”。
广交会由中国商务部和广东省人民政府共同主办、中国对外贸易中心承办，每年春秋两季在中国广州举行。自1957年创办以来，广交会一直保持着中国展会历史最长、规模最大、到会采购商最多且国别范围最广、商品种类最全、成交效果最好的特点，迄今已成功举办了132届。第132届广交会线上注册观展境外采购商51万人，来自229个国家和地区，突显出广交会巨大的商业价值以及为全球贸易提供支撑力的重要性。
第133届广交会计划于4月15日开幕，本届广交会主要特点与亮点包括：一是扩大展览规模，巩固中国第一展地位。全面恢复线下展，继续分三期举办，并首次启用四期展馆，展览面积由过去的118万扩大到150万平方米。二是优化展览结构，展示产业发展最新水平。优化展区设置，增设新题材，凸显贸易升级、产业进步、科技创新成果。三是线上线下融合，加快数字化转型。加快线上线下融合与数字化，企业可全部数字化完成从参展申请、展位安排、展品组织到现场筹展等参展环节。四是加强精准招商，开拓全球客源市场。开门广邀境外采购商，全面向境内采购商开放。五是拓展论坛活动，增加投资促进功能。2023年将以1+N的模式举办第二届珠江论坛，打造国际贸易意见高地，发出广交会声音，贡献广交会智慧。
本届广交会为全球采购商精心准备了贸易配对、现场礼遇、与会奖励等全方位一站式服务，覆盖新老采购商，连通线上线下，持续展前展中展后全过程。具体包括：通过脸书、领英、推特等九大社交媒体平台，向全球粉丝传递最新特点、亮点和核心价值；举办跨国企业、特定地区、特定行业、省市主题等4大类“贸易之桥”活动，帮助采购商及时掌握行业动向、对接优质供应商、快捷找到需求产品；组织多场不同主题的“好宝、好妮探广交”活动，增设现场探厂、展位展示环节，助力采购商实现“零距离”参会；举办“广告惠新客”活动，惠及新客商；为采购商提供贵宾俱乐部等现场服务，组织线下沙龙、“线上打卡，线下激励”等活动，提供增值服务；重点优化官网页面设置和功能使用等，包括预登记、预发布、预匹配等功能，为采购商线上线下参会观展提供优质服务和便利。
为扩大进口、推动进出口贸易平衡发展，广交会从第101届起开始设立进口展区。16年来，其专业化和国际化水平稳步提升，为境外企业开拓中国及全球消费市场提供了极大的便利。本届，土耳其、韩国、日本、印度、马来西亚、泰国及港澳台地区等国家和地区将积极组团参展，集中展示地域形象和特色产品，彰显产业集群影响力。德国、西班牙、埃及等国际优秀企业参展活跃。本届进口展进一步提升国际企业的参展便利水平，优化国际展商的准入资质，更多符合条件的优质跨国企业、国际品牌、境外企业分支、境外品牌代理商、进口类平台参展；一、二、三期的16大类商品类别全部面向国际企业开放申请。
“广交会产品设计与贸易促进中心”（PDC）自第109届广交会成立以来，积极推动“中国制造”和“世界设计”的互利合作，为全球优秀设计师提供了一个与中国优质企业强强联合、合作共赢的设计服务平台。多年来，PDC紧密贴近市场需求，目前已发展出设计展示、设计对接及主题论坛、送设计、设计廊、设计孵化平台、广交会时尚周、设计概念店及线上PDC等业务，获得市场的普遍认可。
广交会不仅参与了中国对外贸易的发展，也见证了中国知识产权保护，尤其是展会知识产权保护的进步。自1992年以来，经过30年的不懈努力，广交会已建立起一套以现行《广交会涉嫌侵犯知识产权的投诉及处理办法》为核心的、较为完善的、适合展会特点及融合线下线上平台需要的知识产权投诉处置机制，提升了企业知识产权保护意识，展现了中国政府尊重、保护知识产权的决心。广交会知识产权保护工作作为中国展会知识产权保护工作的典范，其公正、专业、高效的投诉处理赢得如英国戴森、美国耐克、美国旅安等客商的信任和赞誉。
第133届广交会线下展展期初步安排：
第一期：2023年4月15日—19日；
第二期：2023年4月23日—27日；
第三期：2023年5月1日—5日；
换展期：2023年4月20日—22日、4月28日—30日。
如有展期调整，将另行通知。
线上平台服务时间为半年（2023年3月16日—9月15日）。
Introduction of the 133rd Canton Fair
China Import and Export Fair, also known as the “Canton Fair”, is an important channel for China’s foreign trade sector and a demonstration of China’s opening up policy. It plays a key role in advancing the development of China’s foreign trade and the economic and trade exchanges between China and the rest of the world. And it is renowned as “China’s No. 1 Fair”.
The Canton Fair is co-hosted by the Ministry of Commerce of PRC and the People’s Government of Guangdong Province and organized by China Foreign Trade Centre. It is held every spring and autumn in Guangzhou, China. Since its establishment in 1957, the Canton Fair has enjoyed the longest history, the largest scale, the biggest buyer attendance, the most diverse buyer source country, the most complete product variety, and the best business turnover in China for 132 sessions. The 132ndCanton Fair attracted 510,000 buyers online from 229 countries and regions, reflecting the huge commercial value of the Canton Fair and its importance of contributing to global trade.
The 133rd Canton Fair is scheduled to be held on April 15th, which will be full of highlights. The first is to expand the scale and consolidate the position of “China’s No. 1 Fair”. The physical exhibition will be fully resumed and held in three phases. As the 133rd Canton Fair will use its venue expansion for the first time, the exhibition area will be expanded from 1.18 million to 1.5 million square meters. The second is to optimize the exhibition structure and display the latest development of various sectors. We will improve the layout of the exhibition section, and add new categories, demonstrating the achievements of trade upgrading, industrial progress, and scientific and technological innovation. The third is to hold the Fair online and offline and accelerate digital transformation. We will accelerate the integration of virtual and physical Fair and digitalization. Exhibitors can complete the whole process digitally, including application for participation, booth arrangement, product displaying and onsite preparation. The fourth is to enhance targeted marketing and expand global buyer market. We will open wide to invite buyers from home and abroad. The fifth is to increase forum activities to improve the investment promotion function. In 2023, we will hold the second Pearl River Forum modeled as one plus N to build a stage for international trade opinions, spread our voice and contribute Canton Fair wisdom.
With meticulous preparation, we will provide comprehensive one-stop services for global buyers this session, including trade matchmaking, onsite courtesies, awards for attendance, etc. New and regular buyers can enjoy online or onsite services before, during and after the exhibition. Services are as follows: latest highlights and core values to global fans through nine social media platforms, including Facebook, LinkedIn, Twitter, etc;“Trade Bridge”activities for multinational enterprises, specific regions and industries, as well as different provinces or municipalities, to help buyers follow the industry trends timely, connect with high-quality suppliers, and quickly find satisfying products; “Discover Canton Fair with Bee & Honey” activities with different themes, on-site factory visit and booth display, to help buyers achieve “zero distance” attendance; “Advertisement Reward for New Buyers” activities to benefit new buyers; onsite services such as VIP Lounge, offline salon and “Online Participation, Offline Reward” activities, to provide value-added experience; optimized online platform, including such functions as pre-registration, pre-posting sourcing requests, pre-matching, etc. to offer buyers premium services and convenience to attend the Fair online or offline.
The International Pavilion was inaugurated in the 101st session to promote balanced growth of import and export. Over the past 16 years, with the steady improvement of its specialization and internationalization, the International Pavilion has provided great convenience for overseas enterprises to explore Chinese and global consumer market. In the 133rd session, national and regional delegations from Turkey, South Korea, Japan, India, Malaysia, Thailand, Hong kong, Macao, Taiwan, etc, will actively participate in the International Pavilion, demonstrating the images and features of different regions intensively and displaying the influence of industrial clusters. Outstanding international enterprises from Germany, Spain and Egypt have shown active participation. The International Pavilion at the 133rdCanton Fair will make it more convenient for international exhibitors to participate in. The qualification will be optimized to welcome more high-quality multinational enterprises, international brands, branches of overseas enterprise, overseas brand agents, and import platforms to apply for participation. Moreover, international exhibitors can now participate in all the 16 categories of phase one, two and three.
“Canton Fair Product Design and Trade Promotion Center” (PDC), since its establishment in the 109th session, has served as a design service platform to bridge “Made in China” and “Designed by World” and to facilitate mutually beneficial cooperation between excellent designers from all over the world and quality Chinese companies. For many years, PDC closely follows the market demand and has developed business such as design show, design matchmaking and thematic forum, design service promotion, design gallery, design incubator, Canton Fair fashion week, design store by PDC and PDC online, which have been universally recognized by the market.
The Canton Fair witnesses the development of China’s foreign trade and IPR protection, especially the progress of IPR protection in the exhibition industry. Since 1992, we’ve been working hard to protect intellectual property for30 years. We’ve put in place a comprehensive IPR dispute settlement mechanism with Complaints about and Settlement Provisions for Suspected Intellectual Property Infringement in the Canton Fair as the cornerstone. It is relatively complete and suits the Fair’s practical situation and the needs of the integration of the virtual and physical Fair, which has raised the exhibitors’ awareness on IPR protection and demonstrated the Chinese government’s determination of respecting and protecting IPR. IPR protection at the Canton Fair has become an example of IPR protection for Chinese exhibitions; the just, professional and efficient dispute settlement has won the trust and recognition of Dyson, Nike, Travel Sentry Inc and etc.
The initial schedule of the physical Fair for the 133rd session:
Phase 1: April 15-19, 2023;
Phase 2: April 23-27, 2023;
Phase 3: May 1-5, 2023;
The intervals are: April20-22 and April 28-30, 2023.
The physical exhibition duration will be notified further if there is any adjustment.
The online platform is open for half a year (From March 16 to September 15, 2023).
